The SaaS (Software As A Service) business segment is a competitive space with many options available to end users, which in order to compete for subscribers your platform must have an advantage. 

My role as the UX Director of this project was to lead a team of off shore developers in creating a rich feature set of enhancements that gave this product to edge over competitors.

By integrating more control over content development to end user I empowered the product to provide more customization and extend the capabilities for the service.
As an avid software user and creator I was able to quickly identify areas improvement with small impact on the development teams resources.
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